Clients use event planners for various reasons, out of both desire and necessity. The first reason might be the simplicity of using one point person to organize an event. A client needing assistance planning a large detail-oriented event might be a second reason. Often a business, hotel, or restaurant has appointed one person to coordinate their functions as a service to guests and clients. The goal of an event planner is to be the main point person to organize functions from beginning to end.
People in various fields use event planners. It is important to know the demographics of the area you wish to work in before embarking on your adventure. Imagine you live in an area with a popular mountain community. You have an opportunity to interview for two jobs.
One position is at a popular ski resort with a low base salary and high commission for events that you book. The other position is at a large medical facility that needs a planner to organize all social and business affairs and offers a high salary. Which job do you choose?
If your goal is to make the most money, you will need to get a sense of the level of commission you can make and weigh the two salaries. You might choose the first position if you are looking to gain experience before starting your own company.
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